Photos from the event are available at Flickr now!



The 25th Annual Frontiers in Service Conference will be held June 23-26, 2016 in beautiful Bergen, Norway, the gateway to the fjords of Norway and the birthplace for the world-renowned composer Edvard Grieg. The event is the world's leading annual conference on service research and management. Annually, Frontiers is sponsored by INFORMS, the AMA SERVSIG, and the Center for Excellence in Service at the University of Maryland. The AMA's SERVSIG doctoral consortium is held in conjunction each year.

Bergen has given a warm welcome to its visitors for more than 900 years. Bryggen has become a symbol of our cultural heritage and has gained a place on UNESCO's World Heritage List. The old Hanseatic wharf is architecturally unique and is perhaps one of the most familiar image in all of Norway. Today, Bergen is an international city packed with history and tradition, a big city with small-town charm and atmosphere.

Important dates

2015 September 15 Call for papers
2015 November 20 Abstracts due
2016 January 15 Notice to selected speakers
2016 January 15 Registration opens
2016 February 15 Final abstracts and bios due
2016 April 15 Early registration closes
2016 May 15 Speaker registration closes
2016 June 5 Regular registration closes
2016 June 22 Doctoral Consortium opening reception
2016 June 23 Doctoral Consortium
2016 June 23 Frontiers in Service opening reception
Bergen Tourist Board / Geir S. Johannessen -

Bergen Tourist Board / Geir S. Johannessen -

Check this beautiful video of Bergen from

Call for abstract

Call for abstracts is closed!

The conference will cover a wide variety of relevant and interesting service topics, including service science, service IT, service marketing, service operations, and service management. You are invited, as a service academic or practitioner, to submit a one-page abstract for possible presentation in one of 120 sessions at the conference. Case studies by business practitioners are encouraged, and a "Best Practitioner Presentation" will be awarded at the conference. The Frontiers in Service Conference routinely attracts submissions from over 40 countries. The average number of attendees is around 300 scholars and practitioners. Fewer than half of the submitted abstracts are accepted for presentations. Abstracts may focus on any service topic, including (but not limited to) the following topics:
  • Analytics and Service
  • Big Data and Service
  • Business Model Innovation
  • Customer Relationship Management
  • Digital Service & Collaborative Economy
  • E-Service & E-Government
  • Healthcare Service
  • Internet of Everything and Service
  • IT as a Service
  • Public Sector Service
  • Service Marketing
  • Service Operations
  • Service Management
  • Service Design and customer experience
  • Service Human Resources
  • Service Human Factors
  • Service Engineering
  • Service Productivity
  • Service Innovation
  • Service Innovation Economics
  • Servicescape
  • Service Science
  • Service at the “Bottom of the Pyramid”
  • Service Economics & Globalization
  • Social Networks and Service
  • Smart Service Systems
  • Technology-based Service (Apps)
  • Theoretical Perspectives on Service
  • Transforming organizational culture
  • Transformative Services


© Scott Sporleder / Matador Network /

Hotels in Bergen

Due to the tourist season there is an unusually high demand for hotels in Bergen city center. For the period from 23rd to 26th of June please use the hotel link under accommodation.   For those of you arriving prior to the conference and having troubles with finding accommodation, you can follow this link for checking our pre-booked options.       To book the hotels below, please click on “Hotel booking”. Any question about the hotel reservations can be sent to  
  • Hotel Augustin Nkr 1190/1390, reservation possible (if there are still rooms available) until May 11 (please follow this link to make your reservation)
  • Hotell Thon Bergen Brygge Nkr 1450/1650,  reservation possible (if there are still rooms available) until April 22 (please follow this link to make your reservation)
  • Radisson Blue hotell Bryggen Nkr 1495/1695,  reservation possible (if there are still rooms available) until April 27 (please follow this link to make your reservation)
  • Hatlebereg (student dormitory) Nrk 3300 per week. For reservation please send email to
  • Find hotel on Tripavdisor

  • Pratical information
  • Bergen has an excellent public transportation system. For this reason, there will be no shuttle transportation from the hotels to the conference venue. This solution let us be more sustainable and environment friendly, as well as provide greater flexibility for the participants. Approximate travel time from the city center to the Norwegian School of Economics is 10-15 minutes with busses going every 5-7 minutes. Please find instruction on how to use busses here.

What to do in Norway


The theme for this year's Frontiers in Service Conference is transformation by innovation and technology. We shed light on the theme of the plenary sessions over three days: Friday, Saturday, and Sunday.

The committee has chosen three levels of analysis: the transformation of society, industries, and businesses. For each topic, we have frugally selected and invited contributors - nationally and internationally - which from their point of view may help to elucidate the challenge.   We are happy to announce that Monica Mæland will participate in the opening ceremony on Friday. Monica Mæland is a Norwegian politician for the Conservative Party who has been Minister of Trade and Industry since 16 October 2013. She previously served as Chief Commissioner of Bergen from 2003 till 2013.  

2016 Frontiers Conference Committee

Professor Tor W. Andreassen, Norwegian School of Economics: Co-chair
Professor Einanar Breivik, Norwegian School of Economics: Co-chair
Professor Lerzan Akzoy, Fordham University: Co-chair
Professor Roland T. Rust, University of Maryland: Co-chair
Professor Peter Verhoef, University of Groningen
Professor Werner Kunz, University of Massachusetts
Professor Ming-Hui Huang, National Taiwan University College of Management
Dr Jim Spohrer, IBM

Social program

Conference program

Abstracts are available here

© Bergen Tourist Board / Robin Strand –; Bergen Tourist Board -; Bergen Tourist Board / Oddleiv Apneseth -

In the pictures above you can see the home of the composer Edvard Grieg, majestic tall-ship Statsraad Lehmkuhl, and the 750 years old Haakonshallen.

Doctoral Consortium

The Services Special Interest Group (SERVSIG) of the American Marketing Association (AMA) is pleased to announce the 23rd Annual SERVSIG Doctoral Consortium, preceding the Frontiers in Service Conference, to be held in Bergen, Norway. The consortium will begin with a welcome reception on Wednesday, June 22nd, 2016 and will continue with full day sessions on Thursday, June 23rd, 2016. The consortium is designed to help doctoral students and new faculty succeed in their careers. By promoting an intimate and collegial atmosphere, the consortium provides a wonderful opportunity for participants to interact with the field’s leading service scholars and also get feedback from them on research. The consortium event is supported by Arizona State University's Center for Service Leadership, the Chair in Service Marketing and Customer Experience of HEC Montreal, Ghent University's Center for Service Intelligence, Maastricht University and Fordham University.    

Registration and important deadlines

Doctoral consortium program


Irene Haukås Moe

Elaine Pettersen


Registration is closed now!


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